What is Foundation Makeup?

Wednesday, May 04, 2011 | Things We Love, product highlights

Light_878147000465 Foundation is a skin-colored makeup that is applied to the face to help cover up minor blemishes, create a uniform complexion and, sometimes, to slightly alter the shade of the skin.

Foundation can come in liquid, cream or powder form, and can be oil-based, oil-free or water-based. As a general rule, you should try to match your foundation to the type of skin you have, using it to compensate for either an oily or a dry complexion.

Pür Minerals 4-in-1 Pressed Mineral Foundation is an innovative cosmetic product that all skin types can use. Free from harsh chemical dyes, fragrances or preservatives, this mineral makeup acts not only as a foundation, but also as a concealer, powder and SPF 15 sunscreen all in one.

When choosing a foundation color, select the shade that most closely matches the color of your skin. To correct certain skin flaws, like blemishes, redness or dark spots, you can apply a foundation primer, like Pür Minerals Color Correcting Primers in peach and green, prior to applying makeup.

The actual appearance of any foundation is determined by how it actually works with your particular skin tone and type. For this reason, you should experiment with different shades until you find what works best for you.