Cruelty-Free Beauty

Thursday, April 07, 2011 | Campaigns, Animal Testing, ASPCA, Cats, Cruelty-free consumer, current affairs, dogs, guinea pigs, mice, PETA

Shutterstock_7939786[1] It’s time to go orange! April is the ASPCA’s Prevention of Cruelty to Animals Month, and orange is the  American Society for the Prevention of Animal Cruelty’s signature color for the month-long affair. We all love out pets, and it’s unthinkable to imagine anybody hurting a furry friend. Unfortunately, millions upon millions of animals are mistreated and abused each year, and we must do what we can to aide our barking buddies, purring pals and all other creatures, great and small.

While browsing Pü for your shopping and blogging needs, have you ever noticed the heart-shaped bunny at the bottom of the site?  If not, scroll down and take a look. That adorable logo is PETA’s cruelty-free stamp of approval, meaning Pür Minerals does not test its products on animals.

Shutterstock_10210336 Did you know that animal testing is not required for cosmetics, but over one million animals are still subjected to experimentation every year? The FDA urges manufacturers to conduct all necessary tests to prove a product is safe, but using animals is not mandatory. The ASPCA encourages scientists to adopt the three R’s when planning research:

Reduce the number of animals used in an experiment. Pür uses no animals to test its products.

Refine the quality of life for animals that must be tested on, making sure they have comfortable, safe and pleasant living accommodations.

Replace using our furry friends with computer models, in-vitro cell cultures, synthetic membranes and human studies when possible. In Pür’s case, we’ve eliminated any need to use animals to test our skincare and cosmetics.

Over 700 companies have committed to Caring Consumer’s humane testing policies. Not all skincare companies offer cruelty-free products, but you can be assured that when using any of our makeup, moisturizers, washes and treatments, no animals were used for experiments.

What else can you do to help animals in need during Prevention of Cruelty to Animals Month? Go to the ASPCA’s website for more info on donations, adopting/rescuing a pet and other ways to go orange! You can also contact your local Humane Society location. For more information about companies that do not test on animals, tips on cruelty-free living, and animal testing in general, click the little PETA bunny and visit