Ask Joli: Maintaining Your Makeup

Thursday, September 18, 2008 | Tips & How-Tos, customer Q&A

You’ve got questions, Joli Baker has answers. Read on for advice from the Pür Minerals president and get the beauty scoop—pür and simple.

Q: How often should I replace my makeup? –Vanessa, Atlanta, GA

Maintaining your makeup is a crucial part of achieving perfect looking skin. You can’t expect to get flawless coverage with beauty products that are well beyond their shelf life. Here are some basic guidelines to help keep your makeup—and your skin—in tip-top shape.

Foundation and Powder
While traditional powders and liquid foundations should be replaced after 6 months, mineral-based formulas last much longer. In fact, our 4-in-1 Pressed Mineral Makeup doesn’t expire—you’ll run out of the product before it ever goes bad! Because minerals are inert and don’t support bacterial growth, mineral makeup by Pür Minerals has a longer life span than conventional cosmetics.

Due to the heightened sensitivity of the eyes, mascara has the shortest shelf life of all beauty products: around 3 months. To get the most from your mascara, don’t pump the wand during application. This will cause excess air to get into the mascara tube, resulting in drying, clumping and an even shorter lifespan.

Lipstick and Gloss
I make sure to toss out my lipsticks and glosses after 1 or 2 years. After that, they tend to start looking dry and cakey. An odd smell is a key indicator that your lipstick has gone bad. To make your lipsticks and glosses last longer, store them in your refrigerator where the cold temperature will help keep them fresh.

Lip and eye pencils generally last up to 2 years, but discard your pencils immediately if you have used them when you have a sore or a sty. Reusing your lip and eye pencils when they’ve been exposed to germs can spread or worsen an infection.

As long as you wash your brushes at least once a week, they should keep for several years. Not only do brushes pick up the oil and germs from your skin, but they can harbor dirt, debris and bacteria from the air. Washing your brushes with warm water and a mild cleansing agent will help keep your skin clean, healthy and clear.

Do you have a beauty question for Joli that you would like to see answered here? Leave us a comment or send an email to