Primer: A Makeup Lover’s Best Friend

Friday, March 04, 2011 | Things We Love, Tips & How-Tos, application tips, Fuller Lashes, innovations, Mascara, Primer, product highlights

The cosmetic universe is always unearthing aesthetic innovations to woo us, making our beauty routines healthier, easier, faster, more effective and more fun. Being a budget-conscious person, I have issues jumping onto the beauty boat for some trends, but on one, I am forever sold. I finally got around to trying primer on my face. Why did I wait so long? I am now a self-proclaimed primer junkie, and there’s no going back. I’m hooked!

ColorCorrectingPrimer_GreenPrimer is becoming a makeup must-have. First, smooth a color correcting or neutral primer onto your face before foundation application for a flawless, airbrushed finish. It makes my skin look and feel as silky smooth as porcelain. I can’t live without it. Why stop there? If you want long-lasting, bold eye color that doesn’t crease, you should use Mineral Eye Prep. Spread a dab on your lids before applying eye shadow. For extra definition and color, add a little directly to your shadow brush PurlyAbundant_NEW before dipping it into the powder. To take your primer addiction up one more notch, try one for eyelashes. Not only does this add length and volume to your lashes, but if you are using mascara that is so waterproof that it refuses to come off at night, the primer helps with that, too.

To me, makeup is a practical way to add color, fun and creativity to my day. Every artist needs a blank, well-prepped canvas, especially the everyday gal who expresses her moods through lipstick, blush and eye shadow!