Professional Mascara Tips

Thursday, March 03, 2011 | Things We Love, Tips & How-Tos, application tips, product highlights

Impact+_open Mascara is considered the cornerstone of any cosmetic look, and its application can make or break the style you are trying to create. The problem is that this versatile eye makeup can be a little tricky to use. The following professional mascara tips from Pür Minerals will help ensure that your eyes pop with every application.

The first thing you have to do is select the type of mascara you want to apply to your lashes. Many formulas exist to achieve a single effect, such as lengthening the lash, thickening it or giving it extra curl. On the other hand, you can choose a product that does all three, such as Pür Minerals’ Impact+ or Triple Impact Mascara. Simply apply the formula in layers to achieve the desired effect.

Shutterstock_5806885 When applying mascara, dip the wand into the formula, and then wipe the excess off on a spare tissue to avoid unsightly blobs. Start at the base of the lash, and wiggle the wand slightly to apply a little extra to the bottom, near the eye. Then draw the wand up through the lash slowly, continuing to wiggle slightly, in order to separate the lashes and get rid of clumps.

If you have trouble with clumps forming, you can use a lash comb to gently trace through the lashes, freeing them of any buildup. If you don’t have a lash comb, you can use an old and thoroughly cleansed mascara wand to achieve the same effect.