PÜR MINERALS WINS THE 2008 ALLURE BEST OF BEAUTY AWARD

Tuesday, September 16, 2008 | Campaigns

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Last night, Pür Minerals was named a winner of the 2008 Allure Best of Beauty Awards recognizing the most effective beauty tools and treatments in the industry. With great fanfare and excitement, the brand’s multi-tasking cornerstone product, 4-in-1 Pressed Mineral Makeup, beat out the rest of the beauty elite for the eco-friendly honor of “Best Natural Selection.”

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Established in 1996 with its signature stamp of approval, the Allure Best of
Beauty
Award is considered to be the most prestigious and influential distinction in the health and beauty industry. Award recipients are selected not only by Allure editors, but also by readers of the well-known beauty and fashion magazine. “We are absolutely thrilled to receive this honor!” exclaimed Pür Minerals President Joli Baker. “Winning an Allure Best of Beauty Award is one of the greatest compliments in our brand’s history.”

See what everyone is raving about and discover the one-minute makeup miracle for yourself!

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