Pür Minerals 4-in-1 featured in Elle magazine

Tuesday, April 13, 2010 | Campaigns

Elle Cover Need a killer look in no time? The beauty experts at Elle have got you covered. In an article titled “Three-Minute Face” in this May’s edition of Elle magazine, a panel of 24 independent beauty experts from L.A. and NYC break down the three beauty must-haves for the chronically rushed.

At the top of the list—Pür Minerals’ 4-in-1 Pressed Mineral Makeup. About the one-minute foundation, concealer, finishing powder and SPF 15 multitasking makeup, the panel praised its “silky-smooth but not greasy” feel and shea butter-infused, paraben-free formula.

4in1_JHancock2_Print-_email Fortified with vitamin E and titanium dioxide—a physical UV blocker—this all-in-one pressed mineral powder creates a flawless finish in just 60 seconds and in three easy steps. Using Pür’s specially designed Chisel Brush, simply dip the brush in the powder, draw circles on the lid of the compact and dust onto face using downward strokes. Dip, draw, dust—it’s that easy!

Honestly, who spends all their time in front of a mirror? (Hey, you’ve got a life.) Get a look that looks like you spent hours on it with Pür Minerals’ one-minute makeup miracle and get on with your life. (Remember, it’s called being “fashionably late” for a reason.)