What’s All the Buzz About Foundation Primer?

Wednesday, September 03, 2008 | Things We Love, product highlights

Lately, foundation primers seem to be popping up more frequently at cosmetic counters, beauty boutiques and salons. Although primers are relatively new to the beauty scene, they’ve already secured a pretty solid following. You may be asking yourself, “How does it work? Do I need a primer? Which one should I choose?” Well not to worry, here’s a quick how-to guide complete with everything you need to know about primers.

What is Foundation Primer?

Just like the name implies, this liquid beauty solution primes the skin for foundation application. A primer is used to set makeup and even out the skin tone. An effective foundation primer neutralizes skin discolorations and diminishes imperfections for a flawless, long-lasting look.

Choosing a Foundation Primer
Not all primers are created equal. Some formulas use harsh chemicals that can have the reverse effect on skin, causing irritation and breakouts. Mineral-based primers are best, because they nourish your skin and provide antioxidant protection. Your primer should serve a very specific function: to help achieve a smooth, even complexion. If the sole purpose of your primer is to make your makeup last longer, then you may want to reconsider your foundation.

Primers are an excellent beauty solution for people with acne and rosacea. They’re also ideal for
concealing age spots, dark circles and freckles. At Pür Minerals, we have two foundation primers designed to perfect your complexion by targeting specific, common skin conditions. For those who wish to camouflage blemishes and redness, we recommend Colour Correcting Primer in Green. And for those seeking to neutralize discolorations that aren’t red, Colour Correcting Primer in Peach will do the trick.

How to Apply Foundation PrimerColourcorrectingprimerpeach_large_3

1. Start by washing your face with a gentle cleanser to remove any dirt, bacteria or debris.

2. Next, apply your daily facial moisturizer to hydrate your skin and allow for better absorption.

3. Once your face is cleansed and moisturized you can apply your foundation primer. Use your fingers to smooth a dime-sized drop over your skin. You’ll want to apply the primer to your whole face, paying special attention to problem areas. Massage the primer into your skin wherever you see any discolorations and let it dry for about two minutes.

4. After the primer has been fully absorbed, you’re ready to apply your foundation and powder. Your foundation should go on easily and smoothly, leaving you with a flawless finish.