Setting the Record Straight on Mineral Makeup

Wednesday, February 17, 2010 | Campaigns, Tips & How-Tos, ingredient close-ups, news

As a company committed to women’s beauty and well-being, nothing is more important to Pür Minerals than the health and safety of our customers.

In a recent segment of The Doctor Oz Show, the editorial staff claimed that loose minerals, such as mica, in mineral makeup posed a health risk despite an admitted lack of any supporting evidence. We’d like to assure the Pür Minerals community that there has been no credible scientific evidence that supports allegations that loose minerals in mineral makeup exist in such quantities as to pose a health threat through inhalation.

However, for those still skeptical of loose minerals, the daytime doctor does support the usage of pressed formulations, like those found in the Pür Minerals line, including our 4-in-1 Pressed Mineral Makeup. By binding pure mineral pigment with skin-nourishing ingredients like shea butter and vitamin E, our pressed mineral powders eliminate Dr. Oz’s loose mineral concerns to put your mind—and body—at ease.