Friday, February 12, 2010 | Around Town
Every four years, the Winter Olympics captivates a worldwide audience and, at least for a few weeks, we’re able to rise above our global woes and come together in the spirit of the games. While the sports and the ceremonies surrounding them certainly take center stage, the role of fashion has grown substantially in the recent years. From the opening ceremony to the ice rink, the look of the games has come to embody the finest in performance and style.
Ralph Lauren, who won the U.S. Olympic contract in 2008, will dominate the opening and closing ceremonies. The U.S. team’s debut outfit pairs a red-striped navy puff jacket with a white turtleneck and matching pants with “2010” emblazoned along the calf. A knit cap with the U.S. flag and moose pattern design completes the look. For the closing ceremony, the American designer will unveil a 1930s-inspired look reminiscent of his 2008 “newsie” ensemble for the Beijing summer games. Featuring a navy and red shawl-collar sweater and matching newsboy cap, RL brings a modern sensibility to the classic “prep” look. (See the look here.)
The high fashion trend doesn’t stop at the ceremonies, however. Designer Vera Wang, who created outfits for past Winter Olympians Nancy Kerrigan and Michelle Kwan, designed five costumes for the world’s reigning mens figure skating champion, Evan Lysacek. The gold medal hopeful’s outfits for both the long and short programs are “black…modern and sophisticated.” However, beyond that, Wang leaves the details to Lysacek’s choice and the public’s imagination.
For American medal winners (and fans who want to capture the experience), Nike created the U.S.A. Medal Stand collection. The victory stand look features a navy-fade hooded down jacket with matching pants and accessories (available at nikestore.com). Meanwhile, Nike Canada Corp. partnered with the Vancouver Organizing Committee to create Team Canada’s 2010 hockey jersey. The new look celebrates the nation’s rich winter sports heritage while maintaining its modern functionality.