Seeing Red

Friday, February 05, 2010 | Around Town, Campaigns

Shutterstock_22958842 As a way to celebrate our kick-off for the Go Red For Women campaign, all of us here at Pür Minerals participated in National Wear Red Day. It was a very festive Friday that was full of surprises, perfect for supporting such an important cause. All around the office, people were wearing their hearts on their sleeves, sporting crimson tops and blue jeans, all in the name of wiping-out heart disease, which is the number one killer of women (And you, too, gentlemen!). Being in the beauty industry, of course plenty of us took our looks to the next level with red jewelry, accessories and make-up. I wore a red ribbon in my hair and carried my red, leather handbag, and I love any excuse to bust-out my red lipstick!

Many individuals, companies and even entire cities participate in National Wear Red Day, but I must say that “Project Runway”, the popular fashion design show on Lifetime, definitely got me into the Go Red spirit with its special, Go Red For Women episode, entitled Design Your Heart Out. The designers were paired with women who have been affected by heart disease, and they had to create a red evening gown for these brave and inspiring ladies. The episode was sponsored by Campbell’s AdDRESS Your Heart program, and the designers had one day and 100 dollars to complete their look. The winning gown will be worn at the Red Dress Awards on February 10, during New York Fashion Week, and the dress will also be available to buy on Project Runway’s website for a limited time.

Amy Sarabi won the challenge last night, draping her model in a chiffon, full-length gown with an empire waistline and ruching at the top. Jesus Estrada’s short, tight mini dress received much criticism from the judges and subsequently got him voted off the show. Of course somebody has to lose every week, but I really feel that despite that, everybody on that show was a winner last night. Every one of those women looked, happy, healthy and gorgeous, and that in itself is a victory. Besides, the whole point of the challenge and everything it represents is to raise awareness and increase prevention of a nationwide killer, heart disease. Being fashion forward is simply a delightful bonus.

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