Now That’s Waterproof

Monday, October 19, 2009 | Things We Love, Tips & How-Tos, Uncategorized

Our Mineral Eye Pencil is Put to the Ultimate Aquatic Test

EyePencil_PolishedStone When we were developing our waterproof Mineral Eye Defining Pencil with Smudger, we tested it in what we thought were extreme real world scenarios—sudden downpours, rainforest-like humidity, sad movie marathons—that sort of thing. Swimming with dolphins (yes, you read correctly) never crossed our minds.
However, that’s just what the good people at did when they teamed up with Karissa Reinbold, a dolphin care specialist at the Mirage Hotel & Casino in Las Vegas, to put some their favorite waterproof picks to the ultimate test. Sporting our mineral eye definer in Midnight Sapphire, Karissa dove in (literally) to work with Maverick, a super-smart, super-cute dolphin at the resort’s Dolphin Habitat.
“Even after diving in and out of the water and being splashed by dolphins, this eye pencil held up,” Karissa told “I even hit the gym after work and was impressed that it lasted.”
On behalf of all of us at Pür Minerals—and anyone who’s ever dreamed of swimming with dolphins—thanks Karissa. If the opportunity ever comes up, we now know the secret to getting that photo finish. (No dolphins were harmed in the making of this story.)