Pür Minerals August 2009 Newsletter

Wednesday, August 19, 2009 | Campaigns

Ashley_newsletter Refresh Your Look
With summer on its way out, now is the time to refresh, revitalize and put a new spin on things for the new season. From the latest fall runway trends to the season’s tried-and-true beauty staples, we’ve got the scoop on how to spice things up and add some life to your look—without breaking the bank.

Rejuvenate Your Skin
A smooth transition from summer to fall starts with good skin care. The temperature changes between seasons can take a toll on skin, so it’s a good idea to switch up your beauty regimen and prep for the cooler, drier weather. After months of sun worshipping (tsk-tsk), exfoliating regularly during the fall will help restore clarity and colour to dull, lifeless skin and remove all of the dead skin cells and impurities that can clog pores and cause breakouts. Use a gentle exfoliating scrub like Pür Polish one to two times weekly to encourage new cell growth and follow with a hydrating body crème to lock in moisture. 

Restyle Your Makeup BagLynette
Restyling your makeup bag with a few key products can help transform your entire look. Add a pop of colour with a vibrant, shimmering lip gloss or turn to a vivid, jewel-toned eyeliner for a fresh, modern take on the classic smoky eye. A departure from fall’s traditionally somber hues of onyx and charcoal, this season’s shades are playful and pigment-rich for a lighter, brighter look with an unmistakable elegance.

Pür Tip: Since your skin tone and texture tend to change slightly from season to season, fall is the perfect time to update your makeup bag with a new foundation. A neutral shade that blends in with your skin tone (test the colour along your jaw line to find your perfect match) will give your complexion that flawless, fresh-faced look.

 Update Your WardrobeWendy
The anticipation and excitement over new fall fashions is unparalleled by any other season. And with a plethora of new styles to choose from this fall, designers are not disappointing. But just because you’ve got some fabulous options, doesn’t mean you need to go out and get a whole new wardrobe. Instead, select several of the most versatile and wearable trends to incorporate into your existing wardrobe. Invest in a new little black dress—this season’s LBDs are sexy and elegant with a bit of an edge—or retire your tattered fall coat and add a sleek, military-style pea coat to your collection—a top trend for fall. A handful of sophisticated separates that you can mix and match is enough to beef up your wardrobe and help you create a look that’s straight off the runway.

Joli_Fall-09 From the Expert
“You don’t need to buy dozens of new products to update your look for fall, just look for multi-purpose makeup and skin care. Try a mechanical pencil that you can use as an eyeliner, lip liner and brow enhancer. Trade in your liquid foundation for a multi-tasking formula that also serves as your powder, concealer and sun protection, such as our 4-in-1 Pressed Mineral Makeup which will also help you achieve fall’s flawless, matte-finish look.” Joli Baker, Pür Minerals President


More Tips for a Fabulous Season

Renew Your ‘Do – Your skin isn’t the only thing that suffers from harsh UV rays. The sun can dry hair out resulting in split ends and bleaching. A short, stylish bob is a great way to revitalize your locks, but if you’re not ready for such a drastic cut, trim off about two inches to keep your hair healthy.

Get into a Routine – The vacation is over—now it’s time to get back into the swing of things. That means getting enough sleep, eating a balanced diet and staying active. This will keep your skin looking radiant and healthy, and help repair any damage that you may have done over the summer.

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