Staying Sun Smart and Radiant

Monday, June 22, 2009 | Pur Teen, Tips & How-Tos, application tips

Shutterstock_24395872 This past weekend marked the official start of summer. For me, this time of year always brings to mind happy memories of weeks spent at my grandparents’ beach condo. But the more I read about the dangers of UV rays and the shortcomings of generic sunscreens, the more I look back on past summers in shock. Growing up, sunscreen was reserved for two things: the beach and the pool. My parents bought it at the drugstore when it went on sale just before Memorial Day and kept it in a beach bag with all our towels and pool passes. Bottles were replaced only when they were completely empty, and since they only saw the light of day (no pun intended) during the summer months, it wasn’t uncommon for a bottle of Valu Block 30 to complete a full presidential term before retiring. (The idea that sunscreen had any sort of a shelf life eluded us.)

Application was akin to being tarred and feathered.  I remember standing at the water’s edge for what seemed like eternity while my mother painted coats of white across my back. It always amazed me how such a substance could be both greasy and runny at the same time. Its SPF rating was dubious at best. UVA protection was an afterthought. And forget being noncomedogenic. In fact, it wasn’t until I was a teenager that I became concerned with the type of sunscreen I used, and even then it was only from fear of a break out.

Today, it almost seems funny how oblivious we all were to the UV threat if only it weren’t so dangerous. Every summer, if not every day in the sun, we unwittingly put our skin at risk. Now, I go out of my way to find products—and not just sunscreen—with broad spectrum SPF protection.

Here at Pur Minerals we are always looking to create new products with sun safety in mind. Take Day Renewal Complex SPF 20 for instance. An amazing anti-aging day cream in its own right, its SPF ensures that all its firming, skin renewing goodness isn’t lost under an unforgiving sun. Then there’s our 4-in-1 Pressed Mineral Makeup SPF 15, which provides flawless coverage and sun protection. And because it’s lightweight and oil-free, it won’t clog pores or fuel break outs. Another sun-perfect pick is Mineral Lip Tint SPF 15. It not only gives a buttery splash of summer color, but keeps lips safe, smooth and kissably soft.