Summer Fashion Forecast

Wednesday, June 17, 2009 | Tips & How-Tos, Uncategorized

Lynnette_coat The shorter sleeves and brighter shades make it official—summer is here (okay, maybe not officially, but close enough.) That means it’s time for fresh, fabulous summer fashion. At Pür, we’ve scoured the beauty rags and scoped the web buzz for the hottest trends to be on lookout for in the summer of ’09. Here’s what we found:

Monochrome Madness
Designers went bananas for black and white last summer, so a rebound in ‘09 comes as no surprise. Only instead of the two-toned floral prints that found their way on everything from dresses to duvets, this summer’s fashion forecasters are favoring more minimalist patterns, bold stripes, animal prints and, of course, classic plaid.

Show More Shoulder
The one-shoulder trend is back, thanks largely to the fashionable First Lady’s fondness for the style. (Who can forget that solo-strap Jason Wu she wore to the Inaugural Ball?) A classic evening look, designers are now making this formal staple more summer-friendly with bright, bold colors and a shorter, showier hemline.

A Whiter Shade of Denim
Skinny, white jeans are the Swiss army knife of summer fashion—they go with everything. As clothes (and tops in particular) become brighter and more colorful, it’s important to keep balance. Trade in those faded blue bootcuts for a slim white pair and get more from your fair-weather wardrobe.

Refined Ruffled
Remember ruffles? Once a girl’s best friend, this summer the frilly flair delights us with a more toned-down, age-appropriate look. Keep in mind that ruffles draw attention to wherever they’re worn, so plan your outfit accordingly. A ruffled hem, for instance, is a great way to show off long legs, while a ruffled top can easily enhance a small bust.

Complement your summer wardrobe with a chic and sultry colour. Shop the Summer 2009 Collection at