Pür Minerals June 2009 Newsletter

Monday, June 15, 2009 | Campaigns

Ashley-sitting Barely-There Beauty

Summer beauty is all about keeping things light and low maintenance. Let your makeup reflect the carefree feel of the season. From barely-there foundation to shimmery shadows, here are a few tips from Pür Minerals on how to lighten up and rock summer’s chic, less-is-more look.

Sheer Coverage
This season is the best time to let your natural beauty shine through. The last thing you want during the summer is a heavy, pore-clogging foundation that will streak as soon as you walk outside. Ditch the liquids for a pressed foundation (preferably with SPF 15) that you can dust over your face. This will give you the coverage you want, but without weighing down your skin or looking greasy. Play up your fresh-faced look with golden colour on the cheekbones. A semi-transparent bronzing powder like Mineral Glow by Pür Minerals will leave skin looking healthy and refreshed, with just a touch of sun.

Shimmering Lids
Whether in warm or cool shades, shimmering eye shadows provide the perfect accent to your summer glow. Whereas dark, opaque shadows can dull the complexion during the summer, iridescent hues of peach, blue, yellow and lilac capture sunlight from different angles, making eyes appear bigger and brighter. To really make eyes “pop,” use a metallic eyeliner pencil, such as the Pür Minerals Glimmer Pencil in Gold or Silver, as a highlighter—a top trend this season. Apply the colour to the inside corners of your eyes and just beneath the brow bone to give your eye look a sultry, shimmering finish. Only a few short strokes are needed. As with all your summer makeup, a little sparkle goes a long way.

Tinted Lips
To get that beachy, breezy lip look during the summer months, try a translucent lip tint or stain in lieu of your usual lipstick or gloss. Tropical pinks and neutral hues give lips a splash of natural looking summer colour that stays put all day into night. For a soft, stained look, use your finger to dab the colour onto your lips. Keep lips lush and hydrated by choosing a formula with moisturizing ingredients and sun protection. Infused with mango and cocoa butter, Mineral Lip Tint SPF 15 by Pür Minerals imparts a dose of gorgeous, gossamer colour while preventing lips from drying and flaking.     

Joli_Spring From the Expert
“If you’re like me, you like to look beautiful and healthy during the summer, without any hassles. Carrying a few multi-tasking products in your beauty bag will help you travel light and touch up your makeup quickly and easily. For example, use an eye pencil that also enhances your eyebrows, or a lip balm that also conditions hands and nails.” Joli Baker, Pür Minerals President

More Summer Beauty Tips

Summer colour should be subtle, and that goes for your self-tanner, too. Get-a-little-with-Seal Here’s how to make the most of your sunless tan.

  • Exfoliate (especially knees and elbows) first to make your tan appear more even and last longer.
  • Steer clear of formulas with formaldehyde, which can cause irritation and splotchy colouring.

Pür Pick: Get a Little Award-winning, streak-free self-tanning lotion.

Happy-Feet NEW! Sandal Season Must-Have
 Get your tootsies in tip-top shape for summer with NEW Happy Feet. This soothing restorative foot treatment gives dry, cracked and calloused feet the royal treatment with cocoa seed butter, shea butter and essential orange oils.

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