Antioxidants to the Rescue

Tuesday, May 26, 2009 | Tips & How-Tos, Uncategorized

Ashley-hairblowing In recent years, the term antioxidant has become somewhat of a beauty buzzword, but while most of us know that antioxidants are good for us, few people fully understand their unique function and health benefits.

Simply put, antioxidants, or “free radical scavengers,” are the skin’s protectors. Spawned from internal and external stressors such as UV rays, environmental pollution and even metabolism, free radicals attack healthy cells nearby, stealing their electrons and causing skin damage and premature aging. By donating their own electrons, antioxidants help ward off damage and target aesthetic imperfections like sagging skin, fine lines and wrinkles and uneven pigmentation, in effect slowing down the aging process to preserve skin’s youthful radiance.

To date, hundreds of antioxidants have been identified, the most well-known of which are vitamins A, C and E, beta carotene, selenium and zinc. Amazingly, researchers contend that there may be hundreds of others yet to be discovered. While some antioxidants are obtained from food, others are manufactured naturally by the body. Unfortunately, environmental hazards and lifestyle choices (i.e. cigarette smoking, alcohol consumption, excessive sun exposure and a poor diet) can quickly deplete the body’s stores of antioxidants and increase free radical production. Therefore, it is imperative that we replenish the body’s natural reserves with antioxidant-rich foods, dietary supplements and topical products for the skin.

MineralMist With the sun blazing bright, the free radical threat is literally looming just overhead. By maintaining an ample supply of antioxidants in the body, the danger of UV-induced free radical damage is significantly lessened. Harnessing the extraordinary powers of antioxidants like green tea extract, malachite and Co Enzyme Q10, Pür Minerals offers a wide range of antioxidant-infused makeup and skin care treatments designed to combat free radical assaults.

Fulvic Mineral Mist4-in-1-and-Allure-Seal
Infused with over 70 essential vitamins, minerals and amino acids—including the powerful antioxidant fulvic acid—this hydrating misting spray attracts and binds moisture to skin while providing free radical defense and cellular rejuvenation. A must have treatment for a day at the pool or beach!

4-in-1 Pressed Mineral Makeup
The one-minute makeup miracle not only provides flawless coverage, but it’s fortified with titanium dioxide and zinc oxide to shield from UV rays and protect skin from free radical assaults.