Pür Minerals May 2009 Newsletter

Wednesday, May 13, 2009 | Campaigns, news

Purminerals080917 Look Great at Any Age
Beauty isn’t about a number; it’s about confidence and feeling comfortable in your own skin. Still, who doesn’t want to turn back the hands of time (or at least keep them still!)? We’ve polled our own experts and extracted their beauty secrets for looking your best at any age.

Prevention is crucial in your twenties. If you protect your skin now, your complexion will thank you for years to come. Make sunscreen a part of your daily beauty regimen with SPF lip colour, foundation or moisturizer. When it comes to makeup, less is more. The idea is to enhance your youthful skin, not hide it. Avoid using a thick, liquid foundation and opt instead for sheer, natural looking coverage. Experiment with the latest looks, but stick to wearable trends that suit your personal style.


Your thirties can bring on a variety of stressors due to hormonal changes and work-related tensions. If signs of aging begin to appear around the eyes, turn to professional products like Pür Minerals Re-Vital Eyes Serum for puffy eyes (featured in the Spring issue of Martha Stewart Weddings!) and Intensive Eye Treatment for dark circles. A colour correcting primer will neutralize discolorations (i.e. sunspots and blemishes) so that you can return to the flawless skin of your youth. Keep your makeup light during the day and add a bit of shimmer at night, either on the eyes or lips—but not both. 

As we enter our forties, skin begins to lose elasticity. Stimulating collagen production is central to promoting firmer, healthier skin. Use an at-home, exfoliating peel to increase cellular turnover and reduce wrinkles. Bronzers and brightening powders can also help perk up your complexion and restore skin’s radiant glow. Containing the light-reflecting mineral mica, Pressed Mineral Eye Shadows by Pür Minerals impart a luminous, youthful finish. Taupe, tan and bronze shades are sexy but sophisticated and work well with all skin tones.  

After fifty, hormonal fluctuations and diminished natural reserves can cause the complexion to appear dry or flaky.  An antioxidant-infused moisturizer will not only provide vital hydration, but also assist in rebuilding definition around the forehead, mouth and eyes. Steer clear of makeup products containing skin-drying talc and formaldehyde, which can settle into fine lines and crow’s feet. Look for formulas with moisturizing ingredients like shea butter and vitamin E to nourish and beautify skin.

Joli_Spring From the Expert
“I’m a firm believer that beauty has no age limit, but there are steps that every woman can take to look and feel her very best. Beauty is like anything else in life: you get back what you put in. If you maintain healthy habits and use good-for-your-skin products, your skin will show it.” Joli Baker, Pür Minerals President

More Age-Defying Beauty Tips
Improve the quality of your skin and your quality of life.

Exercise Regularly – When you get your heart rate up, you increase circulation to skin cells. Not a runner? Try yoga. It’s proven to reduce stress, which means fewer wrinkles.
Skip the Tanning Bed – In addition to causing deep lines and age spots, the UVA rays used in tanning beds are directly linked to melanoma—the most serious form of skin cancer.
Take Your Vitamins –Load up on foods, dietary supplements and topical beauty products rich in vitamins A, C and E to promote skin health and prevent free radical-induced damage.


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