Pür Minerals April 2009 Newsletter

Thursday, April 09, 2009 | Campaigns

Lynette_facewash
Spring Cleaning for Your Skin

The skin and body change with each season, especially from winter to spring. As you tackle your annual spring cleaning, make sure to show your skin the same attention. Here are some tips on how to switch up your beauty routine and welcome the warmer weather with flawless skin.

Exfoliate & RenewAshley-sitting

The harsh winter weather can leave skin rough, dry and flaky. By exfoliating your face and body, you can slough away that unwanted top layer of dead skin cells and reveal the baby-soft skin beneath the surface. Exfoliating serums and scrubs like Skin Perfecting Serum and Pür Polish not only stimulate cell turnover and collagen production, but also help remove pore-clogging dirt, debris and oil for a clear, brilliantly clean complexion. Beware of abrasive chemical exfoliators, which can irritate skin and cause further drying and flaking. Instead, look for formulas containing gentle, natural exfoliants, such as citrus oils and glucosamine, which promote healthy cell growth. 

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The onset of spring means more time spent outside. As you enjoy the fresh air, remember to keep cool and stay hydrated.  An invigorating, lightweight alternative to those thick winter moisturizers, a misting spray will help perk up your complexion and encourage your skin to retain vital moisture. To mist your way to radiant skin, try Fulvic Mineral Mist by Pür Minerals. With over 70 essential vitamins, minerals and amino acids, this soothing hydration treatment binds moisture to skin and rejuvenates cells with vital nutrients. Keep a bottle handy and spritz throughout the day to hydrate tired, dry or stressed skin and give your makeup a quick pick-me-up.

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Refresh Your Makeup Bag

Take the new season as an opportunity to discard any old or expired beauty products—which may be harboring dirt, bacteria and oil—and make room for fresh, new makeup. Your skin tone tends to change between winter and spring, so you may want to replace your foundation and replenish your supply with a few lighter, brighter spring hues. While some colour products (especially mineral makeup) have an extended shelf life, others, like mascara, should be replaced more frequently. Follow that age-old beauty adage, “when in doubt, toss it out,” to keep your makeup and your skin in tip-top shape.

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From the Expert

“No matter what your age, it is important to adjust your skin care program to reflect seasonal change. Exfoliate and hydrate regularly—and always wear sunscreen—to undo winter’s dulling, drying effects and revitalize your skin for spring.” Joli Baker, Pür Minerals President

More Spring Cleaning Tips
Spring cleaning isn’t only skin deep. To look and feel your best this season, show your body some tender, loving care.

  • Curb Your Cravings – Cut out the sugar and caffeine and load up on foods rich in vitamins and antioxidants like fresh fruits, green veggies, seeds and nuts.
  • Catch Some Zzzs – Averaging seven to nine hours of sleep will help keep your cells functioning properly and give your skin a healthy, well-rested glow.

For expert makeup and skin care advice, sign up for the FREE Pür Minerals monthly E-Newsletter!

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