Pür Minerals March 2009 Newsletter

Friday, March 13, 2009 | Campaigns

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Spring Trend Watch

With only one week left until the official start of spring (yes, we’re counting), it’s time to refresh your look and welcome the new season in style. From colorful prints to smoky eyes to sculpted cheekbones, our Pür Minerals trend-spotting experts have you covered from head to toe. Here’s the rundown on spring’s hottest—and most wearable—runway looks.Wendy_turquoisedress1

The Scoop: Fashion

This spring, florals are taking a backseat to tops, dresses and skirts in geometric prints and swirling patterns. Whether in subdued watercolor hues or vivid, eye-popping brights, this artsy trend offers a fresh, modern take on spring. It all comes down to the details with accessories. Look for bags, shoes and jewelry adorned with buckles and straps, gemstones, beading and fringing. Mix and match these fun, flirty styles, or (for those a little less daring) pair one or two embellished pieces with your minimalist ensemble for a sophisticated, up-to-the-minute spring look.

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The Scoop: Makeup

This season is all about depth, dimension and drama. Bold yet refined eyes framed with gel liner and sultry, smoky shadows ruled the runways. For a softer take on the smoky eye, swap winter’s darker shades of charcoal and black with spring’s lighter, brighter hues of green, chrome and gold. To get the look, try Pür Minerals new Pür Intensity gel eyeliners and Pressed Mineral Shadows in Midnight Jade, Chrome Cryolite and Sunlit Gypsum.

Top Beauty Trend: Contour Your CurvesMineralSplitPan

“Highlighting and contouring skin is huge this season,” says International Makeup Artist Davee Troublefield. “Use a powder brush to sculpt your cheekbones and décolleté with a bronzing powder and add soft highlights with a sheer, brightening powder.” The Mineral Glow/Mineral Light split pan is the perfect multi-tasking beauty tool to give your complexion that radiant spring glow. Take your bronzed goddess look to the next level with Pür Minerals new Get a Little streak-free self-tanning lotion.

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The Scoop: Hair

Loosely tousled waves look lovely on both short and long hairstyles for a soft, romantic spring look, but sleek, chic ponytails and knots take the cake as the season’s top hair trend. This style is great for the office or an evening out, a perfect transitional day-to-night hairdo. Follow these simple steps from Celebrity Stylist Brenton Anderson to get a polished look straight off the runway: “Start by pulling dry hair back into a ponytail at medium height. Next, take a small chunk of hair from the bottom of the ponytail and wrap it around the elastic band. Secure with a bobby pin and finish off the look with a dab of smoothing serum to tame flyaways.”

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From the Expert 

“Whether we’re talking clothes, hair or makeup, the key to any look is balance. Trying to play up too many features at once results in a busy, overly made up look. For example, offset your smoky eyes and sculpted cheekbones with light, natural looking blush and lips.Purrock_scattered

Our new Pür Rocks add a pop of shimmering colour that won’t cause features to compete with one another. Just sweep onto the apples of your cheeks or draw onto your lips and top with your favorite gloss for a warm, rosy glow that’s perfect for spring.”  Joli Baker, Pür Minerals President


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