Ask Joli: Hydration and Exfoliation

Monday, January 12, 2009 | Tips & How-Tos, customer Q&A

You’ve got questions, Joli Baker has answers. Read on for advice
from the Pür Minerals president and get the beauty scoop—pür and

Q: I generally have balanced skin, but the winter months wreak havoc on my complexion! Can I still exfoliate even when my skin is dry, and what extra steps can I take  to keep my skin hydrated? – Vicki, Los Alamos, NM

While winter weather conditions are responsible for seasonal dry skin—especially in already-dry climates—hot, dry indoor heating is also to blame. When we turn up the heat, we dry out the air, which tends to dehydrate our skin.

Start by using products that target evaporation and trap moisture in the skin. Mineral Moisture Infusion,  for example, contains unique humectants that literally pull moisture from the air to quench skin’s thirst. In addition to skin care solutions, there are some commonsense things you can do to avoid skin dehydration. Using a humidifier can also help. Avoid fabrics like wool that have the potential to irritate, opting for breathable, skin-friendly cotton. And when washing clothes, use detergents free of skin-irritating dyes and fragrances. Most importantly, continue to use sunscreen—dehydrating UV rays can leave skin parched even through the coldest part of the year.

You can definitely continue regular exfoliation even if your skin is dry. Because skin cells have greater difficulty shedding in the cooler, drier months than in the warmer ones, they build up faster and keep surface moisture from reaching the fresh, new cells below. As those cells become dehydrated and dry up, the skin starts to crack and flake. By exfoliating, you remove that top layer of dead skin and allow hydrating ingredients in. A gently exfoliating mask or a face and body scrub like Pür Polish is perfect for the winter. Because the latter uses all-natural aloe vera and citrus oils, it moisturizes as it exfoliates to plump and protect young skin cells.

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