Q&A with Joli

Tuesday, December 30, 2008 | Tips & How-Tos

Joli-Professional_2008
Pür Minerals
President Joli Baker recently sat down with Trends Asia for a candid, tell-all interview. Here’s what Joli revealed to the high-class fashion and beauty magazine.

Q: Is there an interesting side to the Pür Minerals story that most people would not know?
The most interesting thing about Pür Minerals that people probably don’t know is that my husband, Bob, was actually the one who brought the original formula to me.

Q: What’s your favorite product to recommend to the Asian customer?
I actually have two products that are my favorites to recommend to my Asian customers:
1. Colour Correcting Primer in Peach. This primer is a colour neutralizer that immediately creates a neutral palette of the complexion.
2. Mineral Light specialty powder. This powder lightens and brightens the complexion with a sheer, light-reflecting glow that is soft and beautiful.

Q: What’s the part you have the most fun doing at Pür Minerals?
The most fun aspect of my job is live TV. I feel an immediate connection with the customer because they have literally invited me into their home and we have such a great time. I am able to communicate my message as if it were one on one.

Q: What’s the most challenging part of starting a business like Pür Minerals?
The most challenging aspect in developing Pür Minerals was getting people to know about us. I had this fantastic product and initially it was difficult to get the customer to understand how special it was. We launched long before minerals were popular, and people just didn’t understand. TV gave me the opportunity to explain to millions of women how my product worked and how it was so different from everything else in the marketplace.

Q: How do you conquer the challenge?4-in-1-and-Allure-Seal

I really owe my success to The Shopping Channel because they gave me a voice. The brand really took off once people understood the 4-in-1 Pressed Mineral Makeup product and how passionate I was about creating something for women that truly improved their life. This one product offers an alternative to traditional makeup that is super easy to use, multi-tasking, contains great ingredients and requires so little time to achieve such great results. Canada gave me my start and really holds a special place in my heart.

Q: What’s your 2009 plan? Any possibilities to enter the market in China?
My hope is that in 2009 we will see an expansion into more international markets. Right now we have a TV presence in the UK, Australia and Japan. My hope is to develop a wonderful network of distributors that will take my product worldwide. We would love to see expansion into China. Women all over the world deserve the opportunity to experience the difference Pür Minerals can make for their skin and in their life.

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