Start Now 5-Piece Kit only $19.99. (A $95 Value!)

Tone Up ( .5 oz )

Total Eye Fitness

$37.00

951144110

Good news: younger-looking eyes are within sight with the best anti-wrinkle eye cream. This triple action eye serum firms, lifts and smoothes away the look of puffiness, dark circles, lines and wrinkles for total eye fitness. This eye tightening cream is made with a concentrated blend of proven, problem-solving ingredients—including PÜR's proprietary Dermafit Mineral Complex. Tone Up has everything you need to bring stressed, tired-looking eyes back to life. Paraben-free.


Features and Benefits of this Paraben-free skincare:

  • Minimizes the look of eye lines and crow's feet
  • Reduces the appearance of puffiness and dark circles
  • Infuses the skin with essential hydration
  • Revitalizes the look of tired eyes


Clinical results of key ingredients in the Tone Up eye serum showed:

  • 66% increase in skin hydration after 14 days
  • 60% reduction in skin roughness after 56 days
  • 50% reduction in wrinkle depth after 28 days


Key Ingredients
Dermafit Mineral Complex | Delivers intensive hydration and antioxidants.
Niacinamide | Helps prevent discoloration from appearing.
Sodium Hyaluronate | Smoothes the look of fine lines.

PÜR does NOT test its products on animals.

Apply around the eye area twice daily to clean, dry skin.

Water (Aqua), Caprylyl/Capryl Glucoside, Glycerin, Montmorillonite, Kaolin, Illite, Niacinamide, Pfaffia Paniculata Root Extract, Ptychopetalum Olaciodes Bark/Stem Extract, Lilium Candidum Flower Extract, Hydrolyzed Oat Protein, Adenosine Triphosphate, Hydrolyzed Algin, Chlorella Vulgaris Extract, Canadian Colloidal Clay, Ammonium Acryloyldimethyltaurate/VP Copolymer, Squalane, Allantoin, Aloe Barbadensis Leaf Juice Powder, Sodium Hyaluronate (L), Melia Azadirachta (Neem) Leaf Extract, Melia Azadirachta (Neem) Flower Extract, Amino Esters-1, Coccinia Indica Fruit Extract, Solanum Melongena (Eggplant) Fruit Extract, Aloe Barbadensis Flower Extract, Ocimum Sanctum Leaf Extract, Curcuma Longa (Tumeric) Root Extract, Ocimum Basilicum (Basil) Leaf Extract, Lawsonia Inermis (Henna) Extract, Pearl Powder, Sodium Metabisulfite, Caprylyl Glycol, Xantham Gum, Gluconolactone, Sodium Benzoate, Potassium Sorbate, Sodium Hydroxide, Benzyl Alcohol, Phenethyl Alcohol, Butylene Glycol

Complete Your Look
Reviews
 

PUR CosmeticsTone Up
 
4.4

(based on 35 reviews)

Ratings Distribution

  • 5 Stars

     

    (22)

  • 4 Stars

     

    (9)

  • 3 Stars

     

    (1)

  • 2 Stars

     

    (1)

  • 1 Stars

     

    (2)

78%

of respondents would recommend this to a friend.

Pros

  • Easy to use (10)
  • Gentle (10)
  • Moisturizes (5)
  • Lightweight (4)
  • Softens skin (4)

Cons

No Cons

Best Uses

  • Sensitive eyes (7)
  • Daily use (6)
  • Long term use (6)
  • Dry eyes (4)
  • Quick fix (4)
    • Reviewer Profile:
    • Allergy sufferer (6), Wear glasses (5), Beauty conscious (3), Have chronic dry eyes (3), Survivalist / minimalist (3)
    • Skin Type:
    • Combination (5)

Most Liked Positive Review

 

Was Doubtful but Surprisingly Amazed !

After a 2 year battle with sebhorriac dermatitis on my eyelids and under my eyes and trying every "natural" product I could think of including neem oil, coconut oil, aloe...Read complete review

After a 2 year battle with sebhorriac dermatitis on my eyelids and under my eyes and trying every "natural" product I could think of including neem oil, coconut oil, aloe vera gel....several other over the counter medicated creams and ointments and even doctor prescribed steroidal creams (that permanently thin the delicate eye skin), after just 2 applications during a bad flare up I saw noticeable improvement. It's been 5 days now using it twice a day and I'm stunned!!!! My leathery, flaking, itching, swollen, burning and associated wrinkles are nearly gone. I have been able to wear eye shadow and eyeliner 2 days in a row without a flare up. This has been a huge deal for me. Huge!!!!

VS

Most Liked Negative Review

 

Nice product with a terrible smell

I've been using Total Eye Fitness for a couple weeks now and I've already noticed a big difference. My under eye puffiness has almost disappeared and the skin around my eyes has become much...Read complete review

I've been using Total Eye Fitness for a couple weeks now and I've already noticed a big difference. My under eye puffiness has almost disappeared and the skin around my eyes has become much smoother and firmer. That said, this product has a very unpleasant smell. It's not a strong scent but it definitely has a funky foot odor that's quite off putting.

Reviewed by 35 customers

Displaying reviews 1-10

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5.0

A face care must have

By Manatee Bay Shopper

from Boynton Beach, FL

About Me Have Chronic Dry Eyes, Over 50, Wear Glasses

See all my reviews

Verified Buyer

Pros

  • Easy To Use
  • Firms
  • Gentle
  • Lifts
  • Tightens

Cons

    Best Uses

    • Before Makeup
    • Morning Routine
    • Quick Fix

    Comments about Tone Up:

    I put on the 'Tone up' serum in the morning before my makeup. It tones up under eye sags and laugh lines for the entire day. I never want to be without it.

    Comment on this reviewHelp Icon

    (1 of 1 customers found this review helpful)

     
    1.0

    Disappointed...

    By yogafan

    from Atlanta, GA

    Verified Buyer

    Pros

    • Gentle

    Cons

      Best Uses

        Comments about Tone Up:

        I hate to leave such a negative review, because I've been using the anti-aging moisturizer for years and I love it, so I had high expectations for this. Completely disappointed. It smells very unpleasant (and it lingers!), has the consistency of aloe vera gel (no rich moisture at all), the bottle is poorly and cheaply designed and squirts out a set amount that you can't control (which is way too much and comes out way too fast), and worst of all, I don't notice any difference around my eye area. No noticeable improvement in fine lines, dryness, puffiness, or dark circles. Sorry, but definitely not worth the money for me. I guess the one upside is it's very gentle, dries quickly, and doesn't irritate my eyes, nor does it leave any oily residue.

        Comment on this reviewHelp Icon

        (1 of 1 customers found this review helpful)

         
        4.0

        it takes a little while to see the results, but...

        By ksrkgh

        from chicago subs

        See all my reviews

        Verified Buyer

        Pros

        • Easy To Use
        • Gentle

        Cons

          Best Uses

          • Long Term Use
          • Sensitive Eyes

          Comments about Tone Up:

          It really does work.. it just takes some time.. I have acne... so I use harsh products from my Derm DR. that creep up at night by my eyes, this product really helps me stay wrinkle free.

          Comment on this reviewHelp Icon

          (1 of 1 customers found this review helpful)

           
          5.0

          Love

          By Jensworld

          from Ocala, fl

          About Me Allergy Sufferer, Wear Contacts, Wear Glasses

          See all my reviews

          Pros

          • Easy To Use
          • Gentle

          Cons

            Best Uses

            • Dry Eyes
            • Long Term Use
            • Sensitive Eyes

            Comments about Tone Up:

            I'm very sensitive and have chronic allergies and this one of the only eye products that helps my puffiness and dryness. Completely happy with this multi-tasking formula!

            Comment on this reviewHelp Icon

            (2 of 2 customers found this review helpful)

             
            4.0

            Very nice product.

            Profile Image

            By Sandi M

            from Surrey, BC Canada

            About Me Allergy Sufferer, Bags Under Eyes, Dark circles under eyes, Have Chronic Dry Eyes, Sensitive skin, Very Few Wrinkles, Wear Glasses

            Verified Buyer

            Pros

            • Easy To Use
            • Gentle
            • Non-Irritating

            Cons

            • Pump Not Consistent

            Best Uses

            • Dark Circles
            • Long Term Use
            • Sensitive Eyes

            Comments about Tone Up:

            I really like this product. I've only been using this for a couple weeks but it seems to be lightening the dark circles under my eyes. They seem less baggy as well. Once again, Pür has made a product I can actually use! With my allergies and sensitivities, it is very difficult to find products I can use but I've been able to use or wear every product I've purchased from Pür.

            The only criticism I have regarding Tone Up is that the pump expresses too much product. It's not consistent in how much comes out each time. I hate wasting any if the product. Other than that Tobe Up is great.

            Comment on this reviewHelp Icon

            (1 of 1 customers found this review helpful)

             
            5.0

            The Best Yet

            By Jae

            from Atlanta, GA

            About Me Allergy Sufferer, Wear Contacts

            Pros

            • Easy To Use
            • Gentle

            Cons

              Best Uses

                Comments about Tone Up:

                Great product! I give it 5 stars!!!

                Comment on this reviewHelp Icon

                (2 of 2 customers found this review helpful)

                 
                5.0

                FAB!

                By May

                from Seattle, WA

                About Me Allergy Sufferer, Have Chronic Dry Eyes

                See all my reviews

                Verified Buyer

                Pros

                • Easy To Use
                • Gentle

                Cons

                  Best Uses

                  • Dry Eyes
                  • Long Term Use
                  • Sensitive Eyes

                  Comments about Tone Up:

                  This might have a funky smell after apply but I much rather smell this that some awful perfume.
                  The product is wonderful. I feel like this product works great on my dry skin around my eye.
                  I would recommend to anyone who has dry skin around your eyes. Wonderful product.

                  Comment on this reviewHelp Icon

                  (1 of 1 customers found this review helpful)

                   
                  5.0

                  Amazzzzzing! And I've tried them all.

                  By Mom_life

                  from Overland Park, KS

                  About Me Wear Glasses

                  Pros

                  • Easy To Use
                  • Gentle
                  • Improves Vision

                  Cons

                    Best Uses

                    • Dry Eyes
                    • Long Term Use
                    • Quick Fix
                    • Sensitive Eyes

                    Comments about Tone Up:

                    This serum is so soothing around my eyes. It rubs on nice and you can just feel the skin around the eyes soaking up all the goodness! It almost has a cooling sensation to it. I even put it on after I've done my makeup to help set the makeup and prevent that dry eye feeling you can get sometimes when wearing lots of makeup. It does not smear the makeup at all. Just pat it on gently and your set. A little goes a long way! Seriously amazing! My fave eye serum ever!

                    Comment on this reviewHelp Icon

                    (1 of 1 customers found this review helpful)

                     
                    5.0

                    LoveLoveLove

                    By Margi

                    from Prior Lake, MN

                    About Me Allergy Sufferer

                    See all my reviews

                    Verified Buyer

                    Pros

                    • Easy To Use
                    • Gentle

                    Cons

                      Best Uses

                      • Quick Fix
                      • Sensitive Eyes

                      Comments about Tone Up:

                      Love this product! I put it around my eyes in the morning and at night, and I have noticed a difference in puffiness and the tired look at the end of the day isn't there since using it!,please don't stop making this, I just love it!

                      Comment on this reviewHelp Icon

                      (1 of 1 customers found this review helpful)

                       
                      5.0

                      No more tired saggy eyes

                      By C.D.S

                      from Atlanta, GA

                      About Me Allergy Sufferer, Wear Contacts, Wear Glasses

                      See all my reviews

                      Pros

                      • Easy To Use
                      • Gentle
                      • Smells Great

                      Cons

                      • A Little Pricey

                      Best Uses

                      • Dry Eyes
                      • Everyday
                      • Long Term Use
                      • Quick Fix
                      • Sensitive Eyes

                      Comments about Tone Up:

                      Although it is a small bottle and a little pricey, I would buy this again and again. My husband noticed and commented on how my eyes looked better and more youthful after just a few uses. I am in love with this product! I don't agree with other reviewers on the smell, it smells fine to me. I do agree that a kit would be a great deal if Pur Minerals would come out with one.

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                      Product Q&A

                      Do you have questions about this product?

                      Get answers from real customers and in-house experts with AnswerBox.

                      3 Questions | 4 Answers
                      Displaying questions 1-3
                      • Tone Up

                        Q:

                        I have not used eye shadow in a couple of years because it accentuates my wrinkles and sagging skin. I already use the color correcting primer under my make-up. Someone recently suggested that I use an eye primer in addition. While looking for an eye primer, I came across this product. Am I correct in assuming that it does not replace an eye primer? Would I put an eye primer over the Tone Up?
                        Asked on 3/16/2015 by Stephanie from St. Bernard, LA

                        1 answer

                        • Staff Reviewer

                          A:

                          Yes. Tone Up is our daily eye skincare treatment that has several ingredients to assist with the appearance of lines and wrinkles. So you would want to use an eyeshadow primer over top of the Tone Up. Try Pur Minerals Cease Crease eye shadow primer that has built-in skincare ingredients including Fision Skin Lift that tones, tightens and firms the appearance of the skin.

                          Answered on 3/23/2015 by Pur Minerals from Atlanta, Ga
                      • Tone Up

                        Q:

                        Is this safe to use while pregnant?
                        Asked on 1/22/2015 by Tshaybabe

                        1 answer

                        • Staff Reviewer

                          A:

                          Hi! Yes, Tone Up is safe to use while pregnant. Of course, if you have specific concerns feel free to talk to your doctor about Tone Up and its ingredients. I have personally used the product during two pregnancies. This serum was a miracle worker for me, especially in the later months when I had a hard time sleeping due to discomfort which resulted in some serious dark circles. I hope this helps!

                          Answered on 1/26/2015 by Pur Minerals from Atlanta, GA
                      • Tone Up

                        Q:

                        I don't know what Type of Question best fits! I'm 48 I have wrinkles, saggy eyelids I even have wrinkles on my eye lids. Dark circles? Born with them. Dry skin, very . Sensitive I can't even wear mascara in fact Pur Minerals is the only one that I could use! Only for a few hours but it's nice to see my eyelashes again even for a few hours!
                        So will this help me? Is it worth trying or am I beyond this and better save my money for something serious? The only product that has ever helped my eyelids is acylglutathione eye lid serum by Perricone.. Way too expensive for me right now. So I would appreciate a little honesty as reviews are not reliable. Do you think will help?
                        Thank you for any help!
                        Rachel
                        Asked on 1/5/2015 by Rachel from Chicagoland

                        2 answers

                        • Staff Reviewer

                          A:

                          Hi Rachel! First, I must say that your candor is refreshing, so I will endeavor to be completely candid as well. As someone who knows this product better than just about anyone I have to tell you that I really think Tone Up will help you. I don't want to get too technical, but here's why: 1) Niacinamide is the fourth ingredient which is a clinically proven anti-aging active that also lightens skin. 2) The hyaluronic acid in the formula is immensely moisturizing and recognized as the most effective humectant in the skincare industry because it can hold 100x its weight in oil and 1000x its weight in water. 3) We use an active called Bioskinup Contour 3R that contains three microcirculation boosters to displace blood clogging the tiny capillaries around your eyes which you see as dark circles. 4) Holy Basil, Aloe and Turmeric are known soothing agents with anti-inflammatory benefits. For what it's worth I was using LaMer Eye Balm to the tune of $185 a jar before I started using Tone Up because it was the only product that didn't irritate my eyes and eye area. Tone Up has never bothered my eyes and given me better results visually than the LaMer every did. But, to put your mind at ease, keep in mind that we accept returns within 30 days of it shipping out to you, and as I understand it Ulta accepts returns within 90 days with a receipt if you wanted to try the product for even longer. I would be more than comfortable saying that you would see a difference in less than two weeks. I truly hope this helps you. Thanks so much for reaching out to us. Happy New Year!

                          Answered on 1/5/2015 by Pur Minerals from Atlanta, GA
                        • A:

                          I would get it from somewhere with a return policy like Ulta. I too have sensitive eyes and I too have to experiment with products. Pur mascara was the 2nd mascara I could use but the only one that wouldn't break the bank. I have to go somewhere with a return policy because I have such bad reactions.

                          Answered on 2/26/2015 by Jenn from Mesa az
                      Displaying questions 1-3

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