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Tone Up

Tone Up ( .5 oz )

Total Eye Fitness



Good news: younger-looking eyes are within sight. This triple action eye formula firms, lifts and smoothes away the look of puffiness, dark circles, lines and wrinkles for total eye fitness. Made with a concentrated blend of proven, problem-solving ingredients—including Pür's proprietary Dermafit Mineral Complex—Tone Up has everything you need to bring stressed, tired-looking eyes back to life. Paraben-free.

Features and Benefits

  • Minimizes the look of eye lines and crow's feet
  • Reduces the appearance of puffiness and dark circles
  • Infuses the skin with essential hydration
  • Revitalizes the look of tired eyes

Clinical results of key ingredients showed:

  • 66% increase in skin hydration after 14 days
  • 60% reduction in skin roughness after 56 days
  • 50% reduction in wrinkle depth after 28 days

Key Ingredients
Dermafit Mineral Complex | Delivers intensive hydration and antioxidants.
Niacinamide | Helps prevent discoloration from appearing.
Sodium Hyaluronate | Smoothes the look of fine lines.

Pür Minerals does NOT test its products on animals.

Apply around the eye area twice daily to clean, dry skin.

Water (Aqua), Caprylyl/Capryl Glucoside, Glycerin, Montmorillonite, Kaolin, Illite, Niacinamide, Pfaffia Paniculata Root Extract, Ptychopetalum Olaciodes Bark/Stem Extract, Lilium Candidum Flower Extract, Hydrolyzed Oat Protein, Adenosine Triphosphate, Hydrolyzed Algin, Chlorella Vulgaris Extract, Canadian Colloidal Clay, Ammonium Acryloyldimethyltaurate/VP Copolymer, Squalane, Allantoin, Aloe Barbadensis Leaf Juice Powder, Sodium Hyaluronate (L), Melia Azadirachta (Neem) Leaf Extract, Melia Azadirachta (Neem) Flower Extract, Amino Esters-1, Coccinia Indica Fruit Extract, Solanum Melongena (Eggplant) Fruit Extract, Aloe Barbadensis Flower Extract, Ocimum Sanctum Leaf Extract, Curcuma Longa (Tumeric) Root Extract, Ocimum Basilicum (Basil) Leaf Extract, Lawsonia Inermis (Henna) Extract, Pearl Powder, Sodium Metabisulfite, Caprylyl Glycol, Xantham Gum, Gluconolactone, Sodium Benzoate, Potassium Sorbate, Sodium Hydroxide, Benzyl Alcohol, Phenethyl Alcohol, Butylene Glycol

AmandaLos AngelesAge: 16-24Gender: femaleSkin Tone: Very LightSkin Type: Normal
Pros:easy to apply, skincare benefits
I must admit it was too easy to fall in love with this product. Before I purchased it, I took the time to read the reviews and was blown away by all the positive testimonials. Running my own business means lots of long nights and sometimes little to no sleep. Using this product twice a day I noticed a difference in the bags under my eyes immediately within 24 hours. It is fragrance free and absorbs quickly so you can use your moisturizer right after which is great. And I can feel it working, gently tightening the area under my eyes. I am hooked! I only wish there as more in a bottle, since now I won't be able to survive without it! I Recommend This Product
One person liked this comment.

ikmVancouver, CanadaAge: 25-34Gender: femaleSkin Tone: Medium (golden undertones)Skin Type: Combination
25-Feb-2013Great product
I have been using eye creams for a very long time, as I tend to get dark circles. This is on the best I have had the chance to use. Goes on smooth, a tiny bit has great coverage. It definitely seems to firm the skin in the few days I have been using it. As a product it does what it should do. Only cons, is that is has a slightly odd smell to it. It is not strong, but it is there. Also, if you don't apply enough, it can feel like your skin is being stretched, from the area of application to where there was not sufficient application. But highly recommended as it has a lot of benefit. I Recommend This Product
One person liked this comment.

ISO2000New YorkAge: 25-34Gender: FemaleSkin Tone: Medium (golden undertones)Skin Type: Combination
27-Aug-2012No.1 product for eyes
Pros:the best product for eyesCons:expensive
I was unsure if this product will do what it claims to do but was not only pleasantly surprised but got hooked on to this product. Within few uses it makes eyes look less tired, wide open and firm the delicate areas around. My only complaint is that it is very expensive and comes in a small bottle so you run out soon. I wish Pur minerals to come up with some multipack deal to save $$ so that we can purchase it in more quantities! I Recommend This Product
11 people liked this comment.

JennHowardNova Scotia, CanadaAge: 35-44Gender: FemaleSkin Tone: CombinationSkin Type: Light
09-Jul-2012Wonderful Product!
I had some intense wrinkles in the corner of one eye due to dryness. Purchased this product and within a couple of days, the area was back to being smoothe. This product makes the eye are younger looking in no time at all. I would recommend it to anyone who would like to see some wrinkles become less visible. I Recommend This Product
4 people liked this comment.

MissHWinnipeg, MBAge: 45-54Gender: FemaleSkin Tone: CombinationSkin Type: Light
01-Jul-2012Amazing product
This is one of the most amazing products for your eyes. I have super sensitive skin and have tried many different eye creams but nothing compares to Tone Up. My eyelids are so smooth and visibly tighter since using this product. I forgot to take it on a business trip and it was noticeable after only two days as my eyelids looked looser and puffy. Luckily, it was a very quick trip! Looking younger is a breeze when using Pur Minerals. I Recommend This Product
5 people liked this comment.

Aphrodite71Virginia Beach, VAAge: 35-44Gender: FemaleSkin Tone: CombinationSkin Type: Light
20-May-2011Real Results!
Pros:firming, light-weight, non-sticky
I have been using this morning and night for the last few weeks and I have noticed a difference. I just turned 40 and started to see a little loss of firmness on my eyelids. Since using this product it's definitely made my eyes a lot firmer. A great eye product all around! I Recommend This Product
3 people liked this comment.

SanturiThompson, MB CanadaAge: 45-54Gender: FemaleSkin Tone: CombinationSkin Type: Medium (pink undertones)
05-May-2011Preferred Intensive Eye Treatment
While this product is good, I found that the Intensive Eye treatment was better for dark circles. I wish they would bring it back. I Recommend This Product
4 people liked this comment.

webdebSoCalAge: 45-54Gender: FemaleSkin Tone: DrySkin Type: Medium (pink undertones)
13-Sep-2010Love This Product
My eyes are very sensitive so I have to be very careful what I use on them. This product did not sting or cause any problems with my eyes. It absorbs into the eye area nicely and is very refreshing. If you haven't been able to use creams or gels in the eye area because it caused stinging or made your eyes itch, you need not look any further. This is the product for you. Try it! I Recommend This Product
9 people liked this comment.

darienSkin Tone: NormalSkin Type: Medium (golden undertones)
07-May-2010It does not sting
I didn't use an eye cream at all until I started to feel very old. All of a sudden I had a lot of crepe on my eyes and i was not at all happy about it. I started out with the intensive eye cream and when it was no longer available, I tried this one. All I can say is that my eyes look better...and I look forward to this part of my beauty routine. It feels great. And best of all, it doesn't sting my super sensitive eyes. I Recommend This Product
3 people liked this comment.

MissDeeCanadaToronto, CanadaAge: 25-34Gender: FemaleSkin Tone: DrySkin Type: Light
06-May-2010Great Green Goddess
This is a great product. I was so impressed that it absorbs so well and does not sting or irritate my eyes. My skin is super sensitive and at times gels dont work. This gel does! I Recommend This Product

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