Choose 2nd Day Shipping for delivery by the 24th! Details.

Impact+ Mascara ( .17oz/4.8g )

Lengthen, thicken, curl & hydrate lashes



Take your lashes to luscious new lengths with a nourishing mineral mascara with endless build and enviable intensity. Building on our popular Triple Impact formula, Impact+ evenly coats each lash in bold, budge-proof colour rich in volumizing vitamins and conditioners for a high drama look fit for your life.

Impact+ Mascara

  • Buildable formula lets you control the intensity
  • Lengthens, thickens and curls better than ever
  • Hydrates for naturally healthy looking lashes
  • Free of synthetic dyes

  • How to Get Full Lashes with Volume Mascara >>

    Pür Minerals does NOT test its products on animals.

Comb wand through both upper and lower lashes with slow, delicate, repeated strokes.

Aqua, Copernica Cerifera, (Carnauba) Wax, Stearic Acid, Polyisobutene, Glyceryl Stearate, Polyvinyl Acetate, Silica, Aminomethyl Propanediol, VP/Eicosene Copolymer, Isostearic Acid, Phenoxyethanol, Hydroxyethylcellulose, Acrylates Copolymer, Caprylyl Glycol, Methylparaben, Butylene Glycol, Hexylene Glycol, PEG-8 Dimethicone, Simethicone, BHT, Methicone, Pantethine, Panthenol, Lauroyl Lysine, Sodium Hyaluronate. May Contain: Iron Oxides CI 77491/CI 77492/CI 77499

Complete Your Look

nadianycAge: 16-24Gender: femaleSkin Tone: Medium (golden undertones)Skin Type: Combination
04-Oct-2014best mascara ever
Pros:easy to apply, lasts all day, looks greatCons:Expensive
This is the best mascara I have ever used. I Recommend This Product
One person liked this comment.

BriannaTexasAge: 16-24Gender: femaleSkin Tone: Deep Mocha (golden undertones)Skin Type: Oily
Pros:lasts all day, looks greatCons:Expensive
I got a trial sized version of this and I love it, I will have to buy the full version of this product one day. It goes on easily and makes lashes look great. I Recommend This Product

TaraAlberta, Canada
16-Jan-2013Great Mascara
Pros:for sensitive eyes, few ingredients, great color choices, minimal clumping, long lasting, looks great, wonderful for everyday use., stays on for a long time., no clumping., helps hydrate lashes., not impossible to wash off.Cons:pricey
This is by far the best mascara I've used. It goes on so easy and for some reason I don't make as many mistakes while applying as I do with drug store mascara. Could be the brush, which I find excellent. This mascara looks natural yet also enhances your lashes to look full and long. I'm 32, and don't want dark dramatic lashes. I want subtle and natural. So this mascara is great if that's the look you're trying to achieve. I have sensitive eyes and most drug store mascaras cause my eyes to water and turn red by the end of the day. When I wear this mascara, my eyes feel great. A+++
2 people liked this comment.

kaitcoAge: 25-34Gender: FemaleSkin Tone: CombinationSkin Type: Light
Pros:minimal clumping, long lasting, looks greatCons:expensive
I really like this mascara. I wish it was included in more kits though because $19 is a bit too much for me for mascara. I Recommend This Product

JaynePhilbsPasadena, CaliforniaAge: 16-24Gender: FemaleSkin Tone: NormalSkin Type: Light
31-Mar-2012My Favorite Mascara of All Time!!
Pros:wonderful for everyday use., stays on for a long time., no clumping., helps hydrate lashes., not impossible to wash off.
This mascara is like no other. It makes eyelashes so long, thick & dark without clumping AT ALL. It makes a dramatic statement & practically any look you want. I use it most every day. Everyone is always asking if i'm wearing fake eyelashes because my eyelashes look so full & big but its just this amazing mascara. It gets an A++ from me. 3 I Recommend This Product

babychickmandeville, laAge: 45-54Gender: FemaleSkin Tone: CombinationSkin Type: Tan
16-May-2011best mascara ever!!
Pros:better value, no need for touch up during the dayCons:messy if not close properly
I used to use the big brand name mascara that cost a lot more. Now I am a Purminerals fan!! This mascara does not crumb and it has all day staying power and it keeps my eyelashes stay curl all day long. it!! I Recommend This Product
One person liked this comment.

ziggyTulsa, OKAge: 16-24Gender: FemaleSkin Tone: CombinationSkin Type: Medium (pink undertones)
27-Mar-2011So Smooth
Pros:sliky smooth, long lasting, doesnt clumpCons:... none
I love how this goes on to your lashes. It has just enough tug to feel like you are really getting it on the lashes. I have long lashes so I want to show them off. This is perfect for it. No curling needed here! I Recommend This Product
One person liked this comment.

lovingpurmineralsOhioAge: 16-24Gender: FemaleSkin Tone: NormalSkin Type: Tan
Pros:easy to remove, doesn't clump, can build it up
I love this mascara! I've tried every kind of mascara out there. Even spent tons of money on Dior ones, but this is my ultimate favorite. Normally I buy volumizing mascara because the lengthening ones make me look scary with spider legs on my eyes. But then the volumizing ones clump. The Impact+ mascara lengthened BEAUTIFULLY and did not clump at all. What I really love about Pur Minerals products is that you can build up coverage to get the look you want. You can build up the coats of this mascara to get more dramatic eyes, or keep it simple. The great thing is that even if you want dramatic eyes with many coats, it won't clump and it really ends up looking amazing, opening up your eyes. I really love this mascara and would definitely recommend to anyone! You won't regret it. I Recommend This Product
One person liked this comment.

SchmorganEastern CanadaGender: FemaleSkin Tone: NormalSkin Type: Very Light
24-Mar-2011"Not bad but not ""budge-proof"""
"I've been using this for about a week and it's a pretty nice mascara. Nice length and thickness, minimal clumping (when I wipe the brush off a little before I use it). ""Budge-proof""? Not so much. My husband got home and asked if I'd had a hard day at work (I had). I said ""What makes you ask that?"" He said ""Because you look like on of the Misfits"". In case you're not sure what that means, it means your mascara is everywhere. Good mascara, just not smudge-proof or waterproof at all." I Recommend This Product
One person liked this comment.

LovelyDenver, COAge: 16-24Gender: FemaleSkin Tone: CombinationSkin Type: Light
22-Mar-2011Search is Over
Pros:does not clump up, easy to remove, perfect for everyday eye makeup, lengthens without spider legsCons:not for those wanting dramatic eyes
This mascara really does do the trick! Being that I'm Asian contributes a lot to my lack of eyelashes. A lot of the mascaras I tried tends to lengthen my lashes, but not in a pretty, sexy way. Asian eyes have very little eyelashes and making those puny eyelashes stand are more are a no no in my book! It's like having 8 (literally 8) strands of eyelashes or should I say spider legs. Eeeck! After trying this mascara out for the first time, I fell in love with it! This mascara makes my eyelashes appear thicker and lengthens it enough to dramatize them a bit, but not to much! Along with that, the mascara does not clump up during the application and appears to have a super silky formula! If you are looking for an everyday mascara, this is it! The color stands out, but isn't too much as to where it is not appropriate for a day at the office I Recommend This Product
Product Q&A

Q & A Guidelines | Writing a Review Guidelines

FAQs | Customer Service | About Us | Press | Events | Store Locator | Careers | Blog

marketing automation software