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Open your eyes to all-natural beauty with Pür Minerals' colorful eye enhancers. Even the most sensitive of eyes will enjoy the velvety smooth, crease-free application of our Mineral Shadows and the stay-all-day wearability of our unique Mineral Eye Pencils.

Big Look Waterproof Mascara - New!

Extreme, long wear lash enhancer with Argan Oil

Tone Up

Total Eye Fitness

Wake Up Brow

Dual-ended brow pencils

Secret Crush Eye Shadow Palette

Eight ultra-chic eye shadows

Double Ego Eyeliner

Part Liquid, Part Pencil 2-in-1 Liner

Big Look Mascara

Extreme lash enhancer with Argan Oil

Perfect Fit Eye Shadow Trios

Multicolor palettes with built-in skincare

Brow Perfection Trio

All-in-one eyebrow definer and shaper

Cease Crease Eye Shadow Primer

Prime eyes for crease-free color intensity

Impact+ Mascara

Lengthen, thicken, curl & hydrate lashes

Eye Shadow Makeup Brush

Professional eye shadow makeup brush

Crease Makeup Brush

Blend eye shadow with precision

Mineral Eye Defining Pencil with Smudger

Water-resistant, smudge-proof eye liner

Pür Intensity Gel Eyeliner

Silky gel eyeliner for maximum wearability

Eyeliner Makeup Brush

Line and define your eyes

Hello Bright Eyes Pencil

Makeup artists' secret to bright, open eyes


Not available.

Eyebrow Makeup Brush

Style, shape & define your eyebrows

Mineral Mascara

Achieve longer, thicker lashes

$16.00 $12.00

Not available.

Hot Rocks

Multidimensional colour for a luminous glow

Pür Rocks

A whole new dimension in minerals


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