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Open your eyes to all-natural beauty with Pür Minerals' colorful eye enhancers. Even the most sensitive of eyes will enjoy the velvety smooth, crease-free application of our Mineral Shadows and the stay-all-day wearability of our unique Mineral Eye Pencils.

Wake Up Brow

Dual-ended brow pencil

Tone Up

Total Eye Fitness

Big Look Waterproof Mascara

Extreme, long wear lash enhancer with Argan Oil

Secret Crush Eye Shadow Palette

Eight ultra-chic eye shadows

Volume Vixen Mascara

4-in-1 Full Volumizing Mascara with Keratin

HydraGel Lift

Eye Perfecting Primer

Au Naturel Eye Shadow Palette

6 Natural Shimmer Eye Shadows

Eye Polish

Eye Base and Top Coat


Perfecting Brow Powder

Love Your Selfie Palette

Best Sellers Collection

Double Ego Eyeliner

Part Liquid, Part Pencil 2-in-1 Liner

Big Look Lengthening Mascara

Extreme lash enhancer with Argan Oil

Brow Perfection Trio (Reg. $22)

All-in-one eyebrow definer and shaper

Cease Crease Eye Shadow Primer

Prime eyes for crease-free color intensity

Impact+ Mascara

Lengthen, thicken, curl & hydrate lashes

Eye Shadow Brush

Professional eye shadow brush

Crease Brush

Blend eye shadow with precision

Eyeliner Brush

Line and define your eyes

Mineral Mascara

Achieve longer, thicker lashes

$16.00 $12.00

Not available.

PÜR Rocks

A whole new dimension in minerals