100% Cruelty Free

Open your eyes to all-natural beauty with Pür Minerals' colorful eye enhancers. Even the most sensitive of eyes will enjoy the velvety smooth, crease-free application of our Mineral Shadows and the stay-all-day wearability of our unique Mineral Eye Pencils.

Love Your Selfie 2 Palette

Best Sellers Collection

Wake Up Brow

Dual-ended brow pencil

Tone Up

Total Eye Fitness

Big Look Waterproof Mascara

Extreme, long wear lash enhancer with Argan Oil

Secret Crush Eye Shadow Palette

Eight ultra-chic eye shadows

Au Naturel Eye Shadow Palette

6 Natural Shimmer Eye Shadows

Eye Polish

Eye Base and Top Coat


Perfecting Brow Powder

Love Your Selfie Palette

Best Sellers Collection

Volume Vixen Mascara

4-in-1 Full Volumizing Mascara with Keratin

Double Ego Eyeliner

Part Liquid, Part Pencil 2-in-1 Liner

HydraGel Lift

Eye Perfecting Primer

Big Look Lengthening Mascara

Extreme lash enhancer with Argan Oil

Cease Crease Eye Shadow Primer

Prime eyes for crease-free color intensity

Impact+ Mascara

Lengthen, thicken, curl & hydrate lashes

Eye Shadow Brush

Professional eye shadow brush

Crease Brush

Blend eye shadow with precision

Pür Intensity Gel Eyeliner (Reg. $17!)

Silky gel eyeliner for maximum wearability

Hello Bright Eyes Pencil (Reg. $17!)

Makeup artists' secret to bright, open eyes

Mineral Mascara

Achieve longer, thicker lashes

$16.00 $12.00

Not available.

PÜR Rocks (Reg. $23.50)

A whole new dimension in minerals