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Open your eyes to all-natural beauty with Pür Minerals' colorful eye enhancers. Even the most sensitive of eyes will enjoy the velvety smooth, crease-free application of our Mineral Shadows and the stay-all-day wearability of our unique Mineral Eye Pencils.

Big Look Waterproof Mascara

Extreme, long wear lash enhancer with Argan Oil

Tone Up

Total Eye Fitness

Wake Up Brow

Dual-ended brow pencil

Eye Polish

Eye Base and Top Coat


Perfecting Brow Powder

The Cinderella Palette

An Expansive Makeup Collection Inspired by the Disney film Cinderella

Love Your Selfie Palette

Best Sellers Collection

Volume Vixen Mascara

4-in-1 Full Volumizing Mascara with Keratin

Double Ego Eyeliner

Part Liquid, Part Pencil 2-in-1 Liner

Big Look Lengthening Mascara

Extreme lash enhancer with Argan Oil

Perfect Fit Eye Shadow Trios (Reg. $26!)

Multicolor palettes with built-in skincare

Brow Perfection Trio (Reg. $22!)

All-in-one eyebrow definer and shaper

Cease Crease Eye Shadow Primer

Prime eyes for crease-free color intensity

Impact+ Mascara

Lengthen, thicken, curl & hydrate lashes

Eye Shadow Brush (Reg. $16!)

Professional eye shadow brush

Crease Brush

Blend eye shadow with precision

Mineral Eye Defining Pencil with Smudger (Reg. $17!)

Water-resistant, smudge-proof eye liner

Pür Intensity Gel Eyeliner (Reg. $17!)

Silky gel eyeliner for maximum wearability

Eyeliner Brush

Line and define your eyes

Mineral Mascara

Achieve longer, thicker lashes

$16.00 $12.00

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Hot Rocks

Multidimensional colour for a luminous glow

PÜR Rocks

A whole new dimension in minerals