Start Now 5-Piece Kit only $19.99. (A $95 Value!)

Open your eyes to all-natural beauty with Pür Minerals' colorful eye enhancers. Even the most sensitive of eyes will enjoy the velvety smooth, crease-free application of our Mineral Shadows and the stay-all-day wearability of our unique Mineral Eye Pencils.

HydraGel Lift

Eye Perfecting Primer

Tone Up

Total Eye Fitness

Big Look Waterproof Mascara

Extreme, long wear lash enhancer with Argan Oil

Wake Up Brow

Dual-ended brow pencil

Secret Crush Eye Shadow Palette

Eight ultra-chic eye shadows

Double Ego Eyeliner

Part Liquid, Part Pencil 2-in-1 Liner

Volume Vixen Mascara

4-in-1 Full Volumizing Mascara with Keratin

Love Your Selfie Palette

Best Sellers Collection


Perfecting Brow Powder

Eye Polish

Eye Base and Top Coat

Au Naturel Eye Shadow Palette

6 Natural Shimmer Eye Shadows

Big Look Lengthening Mascara

Extreme lash enhancer with Argan Oil

Cease Crease Eye Shadow Primer

Prime eyes for crease-free color intensity

Impact+ Mascara

Lengthen, thicken, curl & hydrate lashes

Eye Shadow Brush

Professional eye shadow brush

Crease Brush

Blend eye shadow with precision

Mineral Eye Defining Pencil with Smudger

Water-resistant, smudge-proof eye liner

Eyeliner Brush

Line and define your eyes

Mineral Mascara

Achieve longer, thicker lashes

$16.00 $12.00

Not available.

PÜR Rocks

A whole new dimension in minerals