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Big Look Mascara - New!
Big Look Mascara - New! (.17 oz / 5 g)

Extreme lash enhancer with Argan Oil


Item No: 951451110


Take your lashes to the extreme with Pür's mascara miracle! Fortified with Argan Oil, this game-changing mascara formula envelops lashes in nourishing, knockout colour with endless build and dewy sheen. And with our exclusive, clump-resistant mascara wand, getting smooth, evenly coated lashes is easy — even in tough inner corners! Now, that’s a stroke of genius.

How to Get Full Lashes with Volume Mascara >>

Pür Minerals does NOT test its products on animals.

Application Tips

Comb wand through both upper and lower lashes with slow, delicate, repeated strokes.


Aqua, Glyceryl Stearate, Propylene Glycol, C18-36 Acid Triglyceride, PVP, Cetyl Palmitate, Euphorbia Cerifera (Candelilla) Wax, Nylon-12, Stearic Acid, VP/Eicosene Copolymer, Steareth-20, Copernica Cerifera (Carnauba) Wax, Aminomethyl Propanediol, Caprylyl Glycol, Argania Spinosa Kernel (Argan) Oil, Phenoxyethanol, Steareth-2, Xanthan Gum, Chlorphenesin. May Contain: Iron Oxides (CI 77499)

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IlseOgden ,UTAge: 16-24Gender: femaleSkin Tone: Medium (golden undertones)Skin Type: Normal
04-Apr-2014Best I've Tried!!
Pros:holds curl, looks great
This is by far the best mascara I've ever tried!! It separates and lengthens my lashes and doesn't bring down the curl. I usually have a hard time finding mascaras because most of them bring down the curl and then I have to re-curl them after applying, but not with this!! Definitely worth the money!! I Recommend This Product
One person liked this comment.

NicolettePennsylvaniaAge: 25-34Gender: femaleSkin Tone: Medium (golden undertones)Skin Type: Combination
08-Nov-2013Why wear mascara if you have long lashes?
Pros:coverage, doesn't feel cakey, easy to apply, lasts all day, looks great
For years, I have used drug-store brands of mascara. All waterproof and constantly switching...never finding the one that fit for me. I have super-long eyelashes, so looking for something to make them grow wasn't the big deal - more so, just to accentuate them. Some women want to flaunt their curves or whatever assets...I like to do so with my eyelashes :) I didn't use to wear it but when I started switching to mineral make-up in powder forms and then all the way to PUR, my eyelashes get a little covered in powder. When I finish applying my make-up, I add my mascara, wait for it to dry (read: brush my teeth) and then finish with the PUR Mineral Mist. I have ALWAYS worn water-proof (because if I sweat, cry, watever...). So this was a hard switch but I'm glad I did. I had a teary-eyed day a few days ago and though, "Oh no - my mascara!" - to my surprise, I went home expecting racoon-eyes and no way, no how! This applies so smooth and doesn't clump my lashes. Day to day wear, I could care less how beautiful it looks or even...I don't bother re-brushing through them to separate so if the pic I attached isn't great, it's because I get up, get ready for work and go. I'm very happy with this mascara and the breeze and ease it is to use and how gorgeous it looks on. Makes my long lashes look ridiculously longer! I Recommend This Product
2 people liked this comment.

TeenaWashingtonAge: 35-44Gender: femaleSkin Tone: Very LightSkin Type: Normal
Really nice mascara. I did not find this to be liquidy or clumpy. someone said that on ulta..I could not disagree more... I can say this is good. I put some on about 6 hours ago and just put on another coat, and it freshened up like a champ!! Good brush. I Recommend This Product
One person liked this comment.

MichelleArkansasAge: 25-34Gender: femaleSkin Tone: Medium (pink undertones)Skin Type: Combination
05-May-2013New favorite
Pros:easy to apply, lasts all day, looks great
I love this mascara- In the month I have been using it I've noticed an improvement in the quality of my own lashes, and I even get compliments on them when I'm wearing it. It makes my lashes thick and very dark but doesn't seem to flake and definitely doesn't get as clumpy as many others. I love that Pür keeps adding products that naturally improve the quality of my features, rather than just hiding problems! I Recommend This Product

Pros:minimal clumping, long lasting, looks great, smooth formula, doesn't take much, wonderful for everyday use., stays on for a long time., no clumping., helps hydrate lashes., not impossible to wash off.
I was not planning to buy this mascara or even curious about it, because I hate the silicon wands on mascaras. Also I was happy with what I had at home... Then, once I was browsing the Ulta store and they had it out for testing, so I gave it a chace and expected to make my lashes all stick together beause of too much product applied using this wand.... I was stunned! Amazing how it separated, enlongened and curled my lashes! There is only one mascara that does that for me, which is "Better than false lashes" from Too Faced. I did not buy it that day, but I had to have it... Once I got it, I started to use it everyday and have been using it daily ever since (probably a month ago). What I realized was that when removing the mascara in the evening I omly had once one aingle eyelash coming off. With my previous mascaras (I used a variety of brands already) it was already normal that every evening I take off my eye make up, I also take off 2-3 eye lashes. Now, after a month I can see the difference: My lashes are more voluminous and softer; I can ses that I have more... And who cannot use some extra lashes? I am in love! I have to admit that I do wipe the very end of the wand with a tissue everytime before using, so there will not bee too much excess product at the end and it works so wonderfully. I really amazed about the result I get for quick everyday use.... This is my new everyday-favorite! I still like the Too Faced one for special occasions, but it is a process to apply it and it makes my lashed very stiff and "glued"... but the result is worth it. For mt everyday I keep using the pur minerals one. I feel like it nourishes my lashes and feels smooth and soft - like conditioner! I love it because it makes my lashes look amazing AND nourishes them at the same time. What else could I ask for?

Pros:smooth formula, doesn't take much, wonderful for everyday use., stays on for a long time., no clumping., helps hydrate lashes., not impossible to wash off.
I purchased this mascara because my eyelashes seemed very dry and this one contained argan oil. I was hoping this could make a difference and I was right, it did. It also lasts all day long, the formula is rich and shiny and it's easy to remove. I also didn't notice any problem with the mascara not being waterproof as the other reviewers stated. All around, a great mascara.

05-Dec-2012Current Favorite!
Pros:lengthens, adds volume, looks amazing, minimal clumping, long lasting, looks great, smooth formula, doesn't take much, wonderful for everyday use., stays on for a long time., no clumping., helps hydrate lashes., not impossible to wash off.Cons:none
I love this mascara! I really don't mind that it's not waterproof, but it would be a HUGE bonus if it was. I love that it gives me length, volume, and does not clump. I am a makeup junkie and love natural enhancers. This mascara has Argan oil which conditions and hydrates my lashes. I definitely will repurchase this product! Ladies, you should definitely purchase this mascara it is amazing, and if you are a makeup artist this is great to have in your collection, being one myself, and is great to use on clients! ♥♥♥♥♥
2 people liked this comment.

BlakencAge: 55-64Gender: FemaleSkin Tone: Medium (pink undertones)Skin Type: Normal
03-Oct-2012Goes on great. Not waterproof
Pros:lengthens lashes., natural lookCons:not waterproof
Goes on great and makes my lashes look terrific. However, when chopping onions...and crying of husband noted that the mascara had run and I had black eye. Hopefully PurMinerals will make this waterproof. I Recommend This Product
One person liked this comment.

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